About WApp Central

Our vision is to enable small to medium companies to grow business smarter. WApp Central is a strategic solution that helps businesses meet their customers where they are - on the messaging platform with incredible market penetration - WhatsApp. Its big presence means many customers and prospects are accessible and ready to engage in real-time.

We help companies have personalized conversations with customers at scale with easy-to-use customer engagement software that’s built on WhatsApp Business API. For example, our customers often automate sending personalized notifications via WhatsApp from their systems through WApp Central.

SMEs also support their customers through seamless WhatsApp communications management using WApp Central’s Team Inbox, smart routing, automated responses, data tagging, and analytics features.

Many of these interactions may be automated through no or low-code workflow builders and chatbots. Automation continues to be a huge driver for our ambition of providing an end-to-end solution for WhatsApp. Allowing companies to have more engaging conversations with their customers in a smart way is efficient, and means they get more time to do what they love - focusing on business growth.